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Blog Income

Somewhat Passive Income

Blogging isn’t very passive for me at this point. I spend 20-30 hours per week writing, networking, responding to comments, and maintaining Retire by 40. Someday, I’d like to cut it down to around 10 hours per week. That goal is many years off, though. I still enjoy blogging so it’s a good way to spend time. The blog income is a huge bonus. I started Retire by 40 in 2010.

You can see all of our passive income on the Passive Income page. I will update these passive income pages monthly.

2017 Blog Income: $64,942

Blog Income: $64,942. My online income was awesome in 2017. This was our best year ever. I still don’t make as much as I made as an engineer, but I think it’s still pretty good. Actually, the hourly rate is getting very close to what I made. Engineering wasn’t exactly a 40 hours/week job. I often spent 50-80 hours at work and that’s not even including the commute time.

Here is how I generated online income in 2017.

  • Banner ads: $23,549. These are the banner ads you see on Retire by 40. This category exceeded expectation because I hoped to make about $1,500/month.
  • Affiliates: $43,836. These are referral fees from affiliate links. If a reader signs up for a service through our affiliate link, then we sometimes earn a referral fee.
  • Private ads: $2,671. Sometime we worked with a company to advertise their products. I rarely do this anymore and this will be close to zero next year.
  • Expenses: -$4,778. Business equipment, internet, hosting, email service, CDN, cell phone, etc…

Incredibly, Retire by 40 generated almost $250,000 since I started blogging in 2010. That’s much more than I ever expected. It’s pretty crazy.

Blog Income Retire by 40

Starting a blog is a great way to build your brand and generate some extra income. You can see my tutorial here – How to Start A Blog and Why You Should. Check it out if you’re thinking about blogging.