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2017 Blog Income Wrap Up

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Blog Income Wrap Up 2017 Retire by 40Alright, I am almost done with our 2017 tax returns! There are a couple of K1 forms that should be coming in April, but everything else is done. Now, I can share my 2017 blog income because that part is finished. We had a record year in 2017 and doubled our blog income from the previous year. That was great news, but we have to pay a lot more taxes this April. Last year, we didn’t have to pay a capital gain tax because we were within the 15% tax bracket. In 2017, I made too much money online and it pushed us up to the next tax bracket. I know making more money is a good problem to have, but it is still painful to write several large checks to the tax man.

I’ll share a few highlights first and then we’ll dig into the details of the blog income.

Taxes highlights

Here are a few highlights from our taxes.

  • We owe the IRS a little over $9,000. We also owe the Oregon Department of Revenue around $1,000. In addition, I’ll have to send in estimate tax payments of about $2,500 every quarter. This adds up to $12,500 that will flow out in April. Ack!
  • At least, we don’t owe any underpayment penalties. We paid 100% of what we owed last year. That gave us an exemption for under paying in 2017.  This year, I’ll have to be more accurate and estimate better because that exception is only good for one year.
  • We made a bit too much income and pushed up to the 25% tax bracket for the first time since I early retired. This is important because now we have to pay the 15% capital gain tax. We haven’t had to pay tax on our dividend income for a while so this was somewhat really painful. The higher income also reduced our child tax credit from $1,000 to $750. If I had made $5,000 less, we’d reduce our tax liability by $3,000. Now, that’s what I call diminishing return.
  • Retire by 40 generated $65,388 last year and I put $30,150 into my individual 401k.
  • I over contributed to my individual 401k by $30. I had to write a letter to Vanguard to recharacterize $30 to 2018 contribution.
  • I did not take a home office deduction although 90% of my work was done at home. This is because my office doubles as RB40Jr’s bedroom. You can only take the home office deduction if it is exclusively used for business.

Blog income history

Here is the whole history of my blog income. I started Retire by 40 in 2010 to help me focus on my early retirement journey. At first, I was hoping to make a little income, but I never imagined Retire by 40 would help our finances this much. It’s pretty amazing that a simple blog generated almost $300,000 in revenue over these last 7 years. Everyone should have a blog. Here is my guide on How to Start a Blog and Why You Should. Many bloggers are more successful than I am at making money and others aren’t. You never know until you try.

My original early retirement plan in 2010 was to live on Mrs. RB40’s income, our passive income, and about $500/month of online income. Back then, we thought Mrs. RB40 would continue to work until she’s around 55. At the time, she just started a new job and she preferred working than retiring. Now, she’s a bit older and she has seen the benefits of early retirement. My quality of life is way better after I retired in 2012 and she wants a piece of it, too. Well, mainly she wants more time to pursue her interests. She likes work, but she just doesn’t have time to do other things that she wants.

Our current plan is for Mrs. RB40 to retire around 2020. Our passive income should be in a better shape by then. We’ll also depend more on my blog income. We’d probably need around $1,500/month of online income so we can put off drawing down our retirement accounts. Drawing down is fine if it comes to that. It’d still be much less than the 4% safe withdrawal rate.

Retire by 40 income history

*You can see how I’m doing with blog income in 2018 here. I update that page monthly.

2017 Blog Income

Here are the details of my blog income last year.

  • Total Revenue: $69,846
  • Expense: $4,458
  • Net Income: $65,388

We had a record year in 2017. Our revenue was high and our expense was low. Our business expense was lower than in 2016 because I didn’t have any business travel in 2017. It was our best year yet and I’m working to improve it in 2018. It’s going well so far, but Q1 is typically the best quarter of the year. We’ll see how the rest of 2018 goes.

Revenue $69,846

Retire by 40 generates revenue exclusively through advertisements. There are many ways to make money online, but I’m just not ready to branch out yet. More ambitious bloggers use their blogs as platforms to launch new careers such as becoming a published author, freelance writing, motivational speaking, consulting, and personal finance coaching. I’m not quite ready to do those things yet because I’m a bit lazy in my early retirement. If I was more driven, I’d work more to diversify my income. After Mrs. RB40 retires, I might try financial coaching or writing a book because I’d have more time. We’ll see how we both feel in 2020.

How we made money through advertisements.

  • Banner ads: $20,577. These are the banners you see on the sidebar and in the content. I like these ads because the readers don’t have to click on them. In a sense, these are like the ads on TV. I was with AdThrive the entire 2017 and I’m happy with them.
  • Click ads: $2,354. These are the banner ads that readers need to click on. In 2017, I used MyFinance for this and it worked pretty well. MyFinance was much better than Google, Yahoo, and Amazon, but this income stream was kind of disappointing. Click ads just don’t work that well anymore. Even Mrs. RB40 doesn’t click on ads anymore.
  • Affiliate: $44,244. Our affiliate income increased quite a bit in 2017. These are the links you see sometimes in a blog post. We receive a referral fee when readers sign up for services through these affiliate links. Last year I focused on generating more income and added affiliate links to almost every post I published. Adding more links worked very well and I hope the bounty continues for a few more years.
  • Brand ambassador:$2,671. Occasionally, we work with companies to build brand awareness. This usually means publishing an article to highlight their products or companies. It’s really tough to make these posts interesting and useful so I cut way back on this one. Google also doesn’t like this kind of thing because they say we are manipulating their search algorithm. Our income decreased about $5,500 in this category. I’m okay with this because we made up for the decrease through other categories. I’m also happy that we have fewer brand ambassador posts. Although, some companies are good to work with. I worked H&R Block last week and it turned out pretty well.

Expenses $4,458

Our expenses were not too bad in 2017. $4,458 may look high, but that’s because we have more fixed cost now. When I started in 2010, our expense was much lower than this. If you’re new to blogging, don’t worry. It won’t cost this much to run a blog when you’re starting out.

  • Advertising: $673. This is mostly for Aweber, our email marketing company.
  • Travel: $0. I didn’t go on a business trip in 2017.
  • Financial fees: $101. PayPal fee and such.
  • Contracts: $9. This is for the CDN (caching network.)
  • Insurance: $210
  • Meals: $835. We were able to deduct 50% of the business meals.
  • Repair: $7. Minor repair for my computer
  • Internet: $821
  • Phone: $169
  • Mail: $56
  • Hosting: $656. I use Siteground now and it’s great. Retire by 40 has much less server problems now.
  • Product review: $159. Various stuff that I reviewed at Fit by 40.
  • Computer: $901
  • Software: $87
  • PO box: $90
  • Small business license: $100

Overall, the expenses weren’t too bad. This year should be comparable because I haven’t added anything new.

2017 Net Income: $65,388

My blog income was great in 2017. This isn’t bad at all for part time self-employment. I work about 20-30 hours per week and I don’t have to report to anyone. It’s great to dictate my own schedule and work at my own pace. One of my goals in 2018 is to make $100,000 from blogging. This is probably too ambitious so I’ll grade myself on an academic system. I’d be happy to get a B- this year ($80,000.) I’m sure we’ll get there at some point.

In 2017, I focused more on generating income from this site. It worked out quite well and I think 2018 will be very good too. The problem with blog income is that it isn’t stable. What works well this year might not work next year. You can see that from the historical income graph. Our income dropped in 2015 and 2016, and then picked back up in 2017. We have to make hay while the shines.

So what are you waiting for? If you don’t have a blog yet, you really should start one. It’s a great way to build your brand and explore different ways to make money online. You can get started in just a few minutes by signing up with SiteGround (example of an affiliate link), one best hosting companies in the business. They are much better than other hosting companies and the price is still affordable. See my tutorial on how to start a blog if you need a little help.

Okay, that’s it for today. I’m really glad I’m almost done with taxes, though. It’s kind of fun, but it just takes so much time to go over all the accounting over and over again. Have you finished your taxes yet?

Image by Glenn Carstens-Peters

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Joe started Retire by 40 in 2010 to figure out how to retire early. He spent 16 years working in computer design and enjoyed the technical work immensely. However, he hated the corporate BS. He left his engineering career behind to become a stay-at-home dad/blogger at 38. At Retire by 40, Joe focuses on financial independence, early retirement, investing, saving, and passive income.

For 2018, Joe plans to diversify his passive income by investing in US heartland real estate through RealtyShares. He has 3 rental units in Portland and he believes the local market is getting overpriced.

Joe highly recommends Personal Capital for DIY investors. He logs on to Personal Capital almost daily to check his cash flow and net worth. They have many useful tools that will help every investor analyze their portfolio and plan for retirement.
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{ 69 comments… add one }
  • Michael @ Financially Alert March 12, 2018, 12:37 am

    Congrats on doubling your blog income in 2017, Joe! That’s quite impressive and inspiring to us younger bloggers. 🙂

    I just went through a lot of our tax stuff this weekend, but it’s a bit more complex this year tracking my Amazon FBA activities. But, I’m meeting with my CPA later this week, so hopefully, it should be sorted out soon.

    • retirebyforty March 12, 2018, 9:53 am

      Thanks! Meeting with the CPA about your FBA doesn’t sound like much fun. Good luck..

  • Mr. FWP March 12, 2018, 12:50 am

    Wow, Joe! Congratulations on the huge success of your blog. And I feel for you on the tax hit – it’s frustrating how painful the tax code can be. I email my CPA throughout the year to try and avoid tax hits like that (and delay income if I could), but even with the best planning that still happens. Ouch.

    Then again, it’s hard to complain…the taxes only went up because you were so successful at what you’re doing. Hope to continue seeing you out here in the blog world!

    • retirebyforty March 12, 2018, 9:54 am

      Right, I can’t complaint about the higher income. It’s only painful because we crossed the 15% threshold. Once we get deeper into the higher bracket, it will be less painful.

  • David @iretiredyoung March 12, 2018, 12:57 am

    Just checking, did you really say that doing your taxes is “kind of fun”? There must be some help you can get for that kind of problem?
    I’ve just done some calculations, and can say that your blog income is $65,388 more than mine!

    • retirebyforty March 12, 2018, 9:55 am

      It’s fun to go over all the financial stuff in one go. It’s a good summary to the year.
      I hope your blog generate more income soon. 🙂 Our first year was negative.

      • David @iretiredyoung March 13, 2018, 11:10 pm

        Thanks Joe. I started my blog to entertain myself, and it’s surpassed my expectations in how much enjoyment I get from it and that it forces me to think about things. The blogging community is awesome as well, which is a bonus that I hadn’t expected.
        I never thought about making money from my blog, so making $0 is fine with me. It makes the tax return much easier too?

  • Frankie @ Fully Franked Finance March 12, 2018, 1:18 am

    That’s an incredible achievement with the blog income Joe! Where do you think growth will come from over the next couple of years? Is the affiliate income the most effective for you, and do you think you’ll keep focusing on this?

    I certainly haven’t turned my mind to generating income from the blog yet as it’s just great fun so far creating the content, but if I ever get to 2% of the income you’ve generated I’d be thrilled!

    Cheers, Frankie

    • retirebyforty March 12, 2018, 9:57 am

      I’ll keep focusing on affiliate income for the next couple of years. It’s going well now, but it won’t last.
      Real growth will come from new revenue sources. I need to make a product – book, course, or consulting.
      We’ll see how it goes. Thanks.

  • Ernie Zelinski March 12, 2018, 1:25 am

    Congratulations on your blog income. You have to be very good to make that type of income from a blog, in fact, better than 99 percent of bloggers. It’s no different than making money from a book. To make real money from a book, you need to have a book that is better than at least 99 percent of the books out there.

    You ask, “Have you finished your taxes yet?” I am close. I sent the Canada Revenue Agency $100,000 in installments for 2017 and it looks like I will get back about $2,000. For the 2016 tax year I also sent the Canada Revenue Agency $100,000 in installments but I got back around $21,000. The big difference is that for the 2016 tax year I gave around $27,500 to charities whereas for the 2017 tax year I gave around $7,000. Keep in mind that in Alberta where I reside the highest tax bracket is now 48 percent (33 percent Federal and 15 percent Provincial) which kicks in at an income of $300,000. The tax bracket of 47 percent kicks in at $200,000. So your tax rates look pretty okay to me.

    • retirebyforty March 12, 2018, 9:59 am

      Wow, that’s a huge check to send. Congratulations. You had a great year in 2017.
      48% is very high. I won’t complain about our taxes anymore…

  • Lily | The Frugal Gene March 12, 2018, 1:28 am

    Congrats on a cool year of greens Joe! How did you become a brand ambassador? That’s one I haven’t heard of. Did they reach out to you? How did you bring up pricing?

    Hubby was doing taxes today and we owe about $6000 even after all of those withholdings. More taxes means more income than expected so…it’s not a bad thing. And I knew that. But I still wanted to tantrum. That’s money I’ll never know will end up being useful or stupid. Bah!

    • retirebyforty March 12, 2018, 10:01 am

      Usually, an agency reaches out. The agency usually keeps 50% of the income. They also don’t pay as much as I’d like. PM me if you want to talk more.
      Sending money to the IRS is always a downer.

  • The Poor Swiss March 12, 2018, 1:41 am

    Congratulations on this result! It’s really awesome that you were able to double your blog income in one year. Keep up with the good work.

    My taxes are already done for this year, but probably much easier than yours 😛

    • retirebyforty March 12, 2018, 10:02 am

      Thanks. Our income was pretty low in 2016 so it wasn’t that difficult to double. I neglected the monetary side too long. It’ll be much more difficult to double now.

  • Caroline March 12, 2018, 3:12 am

    Great year! Thanks for sharing the details on blogging income.
    Looking at your chart, what happened in 2014 to make your income jump up?
    what would you say was the single biggest thing you did that attracted readers?
    Haven’t started my taxes yet, still waiting for tax slips.

    • retirebyforty March 12, 2018, 10:05 am

      I think it’s the traffic. Our traffic took off in 2014 so it was easier to make money from banner ads. You have to be over a certain threshold to sign up with good agencies. Traffic has been mostly flat since then. You can read more about how to attract readers in my tutorial.
      http://retireby40.org/grow-readership-new-blog/
      It’s probably harder now because there are so many blogs. You probably have to be more unique somehow.

  • Chris Urbaniak @ deliberatechange.ca March 12, 2018, 3:16 am

    Good morning Joe,

    YES. I filed yesterday. Beat last year’s filing by two days 🙂

    “If I had made $5,000 less, we’d reduce our tax liability by $3,000.” Looks like your effective net *marginal* tax rate is 40%. Welcome to Canada…? (Although as Ernie said, our rates can still be much higher.)

    We sold a property last year and had a large-to-us capital gain, so I understand the pain of having a much bigger tax bill than you’ve been used to for several years.

    On the other hand, I remind myself of the saying “I don’t mind paying tax on $x, because it means I *made* $x!” Still hurts, though 🙂

    And congrats on the blog income, by the way! Very encouraging. Right now, mine’s in “seed planting” mode, and we’ll see what grows out of it.

    Chris

    • retirebyforty March 12, 2018, 10:07 am

      Great job!
      That last $5,000 is taxed at 60%. It’s pretty crazy. The rest of our income is taxed at a much more reasonable rate, though.
      Thanks!

  • Accidental FIRE March 12, 2018, 3:54 am

    That’s amazing income Joe but you’ve been at it for a long time so well earned. Congrats!

  • Tom @ Dividends Diversify March 12, 2018, 4:35 am

    Hi Joe, My taxes are done. It is frustrating to have to give up so much of the gain you made to taxes. When my wife and I were both at the peak of our earning years about 50% of any incremental income went to state and federal taxes. It was kind of back door justification for exiting our professional careers when so much of our gains went to others. Tom

  • Mrs. Groovy March 12, 2018, 5:10 am

    If you decide to branch out into products you could write and sell “The Lazy Man’s Guide to Earning Blog Income.” Well done!

    We completed our taxes and we underestimated quarterly payments because Mr. G’s pension kicked a check into 2017 we weren’t expecting. Luckily it was not enough of a difference for us to suffer a penalty.

  • [email protected] March 12, 2018, 5:14 am

    Congrats on the big increase in income. You really are an inspiration. I love the detail in this post showing where you’re earning money and how it’s impacted your taxes. I guess I’m just a tax nerd haha.

  • Retire Before Dad March 12, 2018, 5:33 am

    Hi Joe,
    Thanks for sharing all these details. Funny how the tax system works. Sometimes we’re encouraged to earn less to pay less. Always awesome to see growth in blogging income year to year. I’m impressed how low you keep your expenses so low but still drive great revenue.

    I did my taxes this weekend and my blog had a break out year while my day job income was way down due to the job loss. But it all balanced out nicely. I did make my first estimated payment in December and will need to continue those going forward. Pretty harmless once you get it set up.
    -RBD

  • gayle March 12, 2018, 5:41 am

    very impressive ! Congrats !!

    • gayle March 12, 2018, 5:41 am

      Whats with that little stressed out looking figure to the right of my post ?? LOL

  • Ms. Frugal Asian Finance March 12, 2018, 5:44 am

    Congrats on a successful year of blog income, Joe!

    I know I still have a long way to go, but seeing your blog income report always makes me feel more motivated to blog (despite the lingering blog burnout hehe). I saw your response on Twitter and switched to SiteGround too. I haven’t had any problems since. BlueHost was just too much. I really hated the constant bait and switch to make me pay more.

    Now I see why so many people/businesses dislike taxes so much. The more you earn, the more you have to give to the government. It’s kinda irritating when the difference between two tax brackets is a couple of thousand dollars.

    Do you hire a CPA account to help you with the taxes? Mr. FAF insists that we need one to get more refund, but I’m not even sure about that >_<

  • Budget on a Stick March 12, 2018, 5:55 am

    AHHH I can’t wait until we get our taxes done this Saturday! Some forms came late and our tax people don’t let us schedule until everything has come in. :S
    We’ve never had to pay in so I don’t expect to. Can usually help out some of our goals for the year with our tax return.

    Looks like you had a great year! Hope it continues into 2018!

  • Mr. Freaky Frugal March 12, 2018, 6:03 am

    Wow, congrats on your awesome blog income!

    I finished our taxes a couple of weeks ago and already got a refund. 🙂

  • Angela @ Tread Lightly Retire Early March 12, 2018, 6:30 am

    That switch with Mrs. RB40 is exactly why I’m so focused on FI. We may have no interest in walking away from our jobs, but you never know what the future will bring. Better to hedge bets and be able to make the best decision for you and your family outside of money constraints.

  • Dividend Growth Investor March 12, 2018, 6:36 am

    Wow, you are doing a great job with monetization Joe! You are doing better working part time than most people who work full time. And being your own boss is probably all the motivation you need, without the hassle of being watched over.

    Good luck in your 2018 goals!

  • Steve @ familyonfire.org March 12, 2018, 7:36 am

    Great job with the income. I do dream of someday making $1 from my blog. Taxes are all done, this year was relatively straightforward.

  • Jeremy March 12, 2018, 8:04 am

    Nice! Good luck with doubling again!

  • Mr. Groovy March 12, 2018, 9:07 am

    $65K in blogging income. You’re an inspiration, my friend. Great job. And I’m glad to see you’re happy with Siteground. Bluehost has been crap lately and Mrs. G and I are looking for alternatives. Cheers.

  • mary w March 12, 2018, 9:53 am

    “We paid 100% of what we owed last year. That gave us an exemption for under paying in 2017. This year, I’ll have to be more accurate and estimate better because that exception is only good for one year.”

    I’m not sure what you mean by this. The under payment exemption applies every year. Of course for 2018 you base year is 2017. (Or did the recent changes do away with this? I haven’t seen anything to that effect.)

    • retirebyforty March 12, 2018, 10:10 am

      You can read more here.
      https://www.irs.gov/taxtopics/tc306
      “if they paid withholding and estimated tax of at least 90% of the tax for the current year or 100% of the tax shown on the return for the prior year
      This is an old rule. We’ve used it before to avoid penalty.

  • BusyMom @ CountdownToTranquility March 12, 2018, 10:20 am

    That is amazing! If I could magically start earning that much today, I could leave my job! But looks like I will have to do it the hard way…

  • Aaron March 12, 2018, 2:48 pm

    Thanks for breaking this down. I am brand new to building an online business, but I have been committed to early financial independence. I hope to have my website earning passive income to facilitate this. I don’t know that I ever “want” to retire in the regular sense of the word, but financial independence will allow me the freedom to do exactly what I feel is best for my business and community without money being a factor in the decisions. The breakdowns you provide on this article and your blog are amazing guidelines that give a birds-eye view of what can be achieved with hard work. Thanks again!

  • Doc G March 12, 2018, 3:10 pm

    Joe…your success really rocks. From a long time blogger but newbie to personal finance, making $100 dollars is difficult. Your continued success speaks volumes. On top of that, I really enjoy your posts. Hope this year you do even better!

    • retirebyforty March 13, 2018, 1:17 pm

      Thanks! Making money sounds easy, but it’s really difficult for a beginner. You have to find the right way to monetize your site.

  • Dividend FIREman March 12, 2018, 4:34 pm

    Very inspiring post, and thanks for sharing tips on how to get there ourselves. I’ve been following your blog (lurking really) for awhile now, and your content is terrific. Congrats on the great year!

  • Fab March 12, 2018, 4:59 pm

    Very nice income Joe! Congrats!!
    I have been a lot time reader of yours – I guess not too long after you started the blog / after you had left Intel. I did blogging for a couple of years back then (focused on dividend growth investing) but I stopped – I don’t think I was good enough / had interesting content for my few readers. Seeing your progress is certainly quite inspiring tough!
    Make me wonder if I should give blogging a try again. Maybe more as a tool for me first (i.e. like a journal), and see where that leads me then.

    I now working as a freelancer (corp-2-corp IT thru a SCorp), if I were to start blogging again – would you recommend to do it as a personal level or under the shield of the SCorp (what is the best for beginner, very small income/expenses at first).

    Thanks

    • retirebyforty March 13, 2018, 1:18 pm

      Dividend is tough to write about. It tends to be a bit dry. You have to put personality into it somehow.

      I’d do it at a personal level to start with. You can file for an LLC once you start making some money. Good luck!

      • Fab March 17, 2018, 10:17 am

        Thanks! Well just decided I will give blogging another try – and I am super excited for it (signed up with your aff link above) – stepstofi.com it is!
        I am planning on a variety of subjects not only dividend investing. This means pretty much every topic which can potentially lead to saving more/securing my financial future – topics from health, fitness activities, food choices, travel hacking, gardening and for sure investing too… I’ll treat it first as activity/report journal. We’ll see how that goes. Thanks for the inspiration Joe!

        • retirebyforty March 17, 2018, 4:37 pm

          Good luck! Give it at least a year. Then you’ll know if it’s good or not.
          See my tutorial on how to get more readers. I think you’ll enjoy it. The community is great.

  • Mrs. Moe March 12, 2018, 5:55 pm

    Your transparency is admirable, and I appreciate that you share exactly what you use and what produces the most successes for you. Right now I don’t have a monetized blog, but if I ever decide to monetize I’ll definitely be reviewing all of your great advice.

  • Mr. Need2Save March 12, 2018, 6:37 pm

    For the first time in many years, we actually received a tax refund from Uncle Sam. Opening our Donor Advised Fund made all the difference.

    Fantastic job on the blog income. I haven’t clicked on any of the ads, but I’m glad you’re still making $$$ by me reading your posts!

  • Jason March 12, 2018, 6:44 pm

    This is great stuff. It took me 3 years to just make $100. I just need to sit down and figure out a way to monetize it more. Someday…..

    • retirebyforty March 13, 2018, 1:19 pm

      Good luck! You have to find the right product for your site. It’s not easy, but keep working on it.

  • Sam @ Financial Samurai March 13, 2018, 11:44 am

    Good stuff contributing $30,000+ to your Solo 401(k). Did you calculate it as $18,000 + (operating profits X 20%) essentially?

    Sam

    • retirebyforty March 13, 2018, 1:20 pm

      Yes, $18,000 + 25% (after SE tax.) I’ll write about my individual 401k next week. It’s doing pretty well.

      • Sam March 13, 2018, 3:44 pm

        Cool. How do you think the IRS will find out if you over contributed? Does the administrator send them a form? I don’t think so.

        • retirebyforty March 13, 2018, 6:04 pm

          I think the only way they would find out is on an audit. I’m pretty sure Vanguard doesn’t send them a form.

  • Millionaire Doc March 13, 2018, 11:51 am

    Congratulations. Your site is an inspiration for me. I’m just starting out so it will take awhile to make any meaningful income.

  • FIRECracker March 13, 2018, 3:56 pm

    Nice! Congrats on the great job on blog income! I’m a big fan of SiteGround too and I’m researching into AdThrive. What do you think of it compared to MediaVine?

    • retirebyforty March 13, 2018, 6:06 pm

      I heard they are both pretty good. MediaVine is easier to work with from what I hear. AdThrive seems to have a big back log and they aren’t as responsive to new sites (I heard.)

  • Mr. Income Master March 13, 2018, 5:19 pm

    Congratulations on the income for 2017. I agree that click ads aren’t as effective these days. Most people have ad-blockers installed or just have no intention of clicking on the ads.

  • Mr. Tako March 14, 2018, 12:53 am

    Congrats on the great blog income Joe! You make it look easy (it’s really not!) My blog income from Google is a microscopic fraction of what you see. Too bad Adthrive has big minimums!

    I really appreciate your honesty about the income too. Many bloggers try to hide that they make money from their blogs, but you’re very open about it. That sure is a breath of fresh air!

    • retirebyforty March 14, 2018, 2:12 pm

      You might want to check with MediaVine. I heard they are much better than Google. Their threshold is less than AdThrive, but I’m not sure exactly how much.

  • Allen March 15, 2018, 12:56 pm

    You do your own filing?

  • Smart Money And Travel March 16, 2018, 11:13 pm

    Congrats Joe. We’re just getting started as well. Hopefully we crack four digits in 2018, but that’s a long shot and going to take a lot more learning on our end.

  • GYM March 17, 2018, 10:43 am

    Great job Joe! These are amazing numbers! Especially for 20-30 hours a week of work a week! Keep up the great work and 2018 looks like it will hit 2017 out of the park already!

  • Mrs Smelling Freedom March 17, 2018, 11:35 am

    Great stuff. It’s a very inspiring success story Joe – thanks for sharing 🙂
    You mention Adthrive, which needs over 100k views a month. Is there some other advertising platform you would recommend to bloggers with (considerably) less traffic?

    • retirebyforty March 17, 2018, 4:36 pm

      I heard MediaVine is really good and they need less view. I’m not sure how much because I never worked with them. Good luck!

  • timeinthemarket March 21, 2018, 4:52 pm

    Wow nice job on the blog income front – very inspiring!

  • This is rather cool! Pray you hit $88,888 grand this year … over here 8 is a lucky number … I have started my above service hobby blog …. publish maybe once a month … but I am toying with the idea of starting a biziness blog 🙂 too … but from an expats perspective … from your hobby multi millionaire teacher blogger from the other side of the planet 🙂 God Bless and Happy Easter 🙂

    • retirebyforty April 2, 2018, 9:31 am

      I hope so too. $88,888 would be perfect. Good luck with your blogs.

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